Project: Create a multi-day experiential event for the launch of the new Lexus LS to the Western Dealer Network

Delivery: GearOne Agency prepared and executed a launch event that included sourcing hotels in Huntington Beach, CA and Las Vegas, NV, creating the brand identity, naming, and branding for the event. GearOne created an exclusive driving route from Southern California to Las Vegas to truly allow the drivers to experience the many performance and luxury features of the newly launched Lexus LS. Additional deliverables included research and sourcing lunch and dinner locations, event staffing, airport transportation, photography, and a police escort down Las Vegas Blvd.