Project: Take their social media to the next level by shifting the set conversation from automotive only to a more luxury and lifestyle culture.

Delivery: With an already established social presence and hundreds of thousands of followers, shifting targets and identity can be challenging. Our team took a fresh approach of social management to begin concurrent with the goldRush Rally event planning stages. Understanding where the event was set to place each year allowed social media teases that leaned stronger on the travel, luxury, and lifestyle categories. Additionally, GearOne aided the Rally with photographer and videographer briefs and shot lists to not only capture cars on the event, but impactful moments which the Rally curated to be memories of a lifetime. Those moments now live in our content library and are formatted in static photo, and long and short form video to diversify the media shared throughout the year, which benefits in creating the fear of missing out content to this annually sell out event.