Classic Recreations

Project: Make a splash for a brand’s first-time presence at Monterey Car Week along with their new Shelby Cobra Diamond Edition.

Delivery:  Monterey Car Week can be intimidating for a brand if they have never activated or explored the possibilities. With a combined 50+ years of experience attending and activating at arguably one of the world’s top automotive week of events, GearOne worked closely with Classic Recreations on a pre-event digital amplification awareness campaign which drew over 1.34 billion impressions, which created anticipation to see their cars in person once at Monterey Car week. Maximizing budget, our team then helped facilitate a full week of activation and media capture which included showcases at The Quail, a Motorsports Gathering, and Exotics on Broadway. Lead generation initiatives and curated networking meetings rounded out a successful week for the Classic Recreations brand.